Social video marketing

Social video marketing

Why You Need to Focus on Video Marketing

2016 saw a surge in the popularity of video as a content marketing format. 2017 saw video rise to the top of your marketing tactic list.

What did 2018 seen? In short, 2018 transformed video from a singular marketing tactic to an entire business strategy.

Video as a tactic was likely centralized with your creative team as an one-to-many awareness play, with lots of focus on expensive production and little analysis to show for it.

Type of Videos
  1. Demo Videos
  2. Brand Videos
  3. Event Videos
  4. Expert Interviews
  5. Educational or How-To Videos
  6. Explained Videos
  7. Animated Videos
  8. Case Study and Customer Testimonial Videos
  9. Live Videos
  10. 360° & Virtual Reality (VR) Videos

Why Video Marketing is Important

Consumers like it because it's easy to digest, entertaining and engaging, andmarketers like it because it can give a potentially huge return on investment (ROI) through many channels. Video is also very accessible to anyone with internet access, both to watch and to produce.

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